"If it doesn’t sell, it isn’t creative."

David Ogilvy

"It takes courage to be creative. Just as soon as you have a new idea, you are a minority of one."

E. Paul Torrance

"Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.’"

Jef I. Richards

"Good design makes a product understandable"

Dieter Rams

"Truly elegant design incorporates top-notch functionality into a simple, uncluttered form."

David Lewis